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Luo & Assoc. v. NYIS Law Firm, A.P.C.

Citation: 2022 NY Slip Op 07154Docket: Index No. 652629/21 Appeal No. 16912 Case No. 2022-01042

Court: Appellate Division of the Supreme Court of the State of New York; December 14, 2022; New York; State Appellate Court

Original Court Document: View Document

Narrative Opinion Summary

In Luo Associates, et al. v. NYIS Law Firm, A.P.C., the Appellate Division, First Department, reversed a Supreme Court decision that had dismissed the plaintiffs' complaint under CPLR 3211(a)(7). The case involved allegations of defamation per se, stemming from statements made by the defendant law firm in online advertisements, which suggested that the plaintiffs faced suspension of their law license due to litigation initiated by a former client. The court found these statements to be assertions of fact rather than opinion, failing to reflect the content of the linked news article accurately, and not protected under the fair report privilege of Civil Rights Law § 74. Additionally, the complaint was deemed to sufficiently allege causes of action for commercial disparagement and violations of the Lanham Act and General Business Law § 349. The court's decision underscores the importance of distinguishing factual statements from opinions in commercial speech, particularly when potential reputational harm is at stake. As a result, the appellate court denied the motion to dismiss, allowing the plaintiffs' claims to proceed.

Legal Issues Addressed

Defamation Per Se

Application: The court determined that the defendant's statements in online advertisements suggesting the plaintiffs faced suspension of their law license constituted defamation per se, as they were assertions of fact rather than opinion and were false.

Reasoning: The allegedly false assertion regarding the plaintiffs facing license suspension was deemed sufficient to support a defamation per se claim.

Distinguishing Factual Statements from Opinions

Application: The court emphasized the necessity of distinguishing between factual statements and opinions, particularly where the verifiability of the claims could lead to reputational harm.

Reasoning: Furthermore, the language used by the defendant conveyed assertions of fact rather than opinion, impacting the verifiability of the claims.

Fair Report Privilege under Civil Rights Law § 74

Application: The defendant's claim that their statements were protected under the fair report privilege was rejected because the advertisements did not accurately reflect the content of the linked news article or the judicial proceedings.

Reasoning: The court found that the statements made by the defendant in online advertisements...were not protected under Civil Rights Law § 74.

Pleading Standards for Disparagement, Lanham Act, and General Business Law § 349

Application: The complaint was found to sufficiently articulate causes of action for commercial disparagement and violations of the Lanham Act and General Business Law § 349 at the pleading stage.

Reasoning: Additionally, the complaint adequately articulated causes of action for disparagement and violations of the federal Lanham Act and General Business Law § 349, at the pleading stage.