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Naiser v. Unilever United States, Inc.

Citations: 975 F. Supp. 2d 727; 81 U.C.C. Rep. Serv. 2d (West) 864; 2013 U.S. Dist. LEXIS 140515; 2013 WL 5460870Docket: Civil Action No. 3:13-CV-00395-JHM

Court: District Court, W.D. Kentucky; September 30, 2013; Federal District Court

Narrative Opinion Summary

This case involves a class action lawsuit filed by two Kentucky residents against Unilever United States, Inc., along with LEK Inc. and Conopeo, Inc., concerning the Suave® Professionals Keratin Infusion 30 Day Smoothing Kit. The plaintiffs allege that the product, marketed as a safe keratin treatment, in fact contained harmful ingredients causing hair loss and other damages. The primary legal issues revolve around breach of express warranty, violations of the Kentucky Consumer Protection Act, and the Magnuson-Moss Warranty Act. The plaintiffs also bring claims of negligence, strict liability, and unjust enrichment. Despite Unilever and Conopeo's motions to dismiss under Rule 12(b)(6), the court has allowed the claims to proceed, finding the plaintiffs sufficiently alleged facts to support their express warranty and KCPA claims. The court concluded that the claims of misleading representations about product safety and composition warranted further examination. The procedural history includes the denial of motions to dismiss, granting the plaintiffs’ request for a supplemental memorandum, and the rejection of the plaintiffs' motion for oral argument. Ultimately, the court's decision permits the plaintiffs to pursue their claims, emphasizing the need for factual determinations regarding the product's representations and consumer reliance.

Legal Issues Addressed

Breach of Express Warranty under Kentucky Law

Application: Plaintiffs claimed that Unilever breached express warranties by falsely asserting the product was a smoothing treatment effective for no more than 30 days, free of formaldehyde, and safe.

Reasoning: In Count I, plaintiffs claim a breach of express warranty based on Unilever's representations that the product was a hair smoothing product, effective for no more than 30 days, free of formaldehyde, and safe.

Kentucky Consumer Protection Act (KCPA) Violations

Application: The court found that plaintiffs sufficiently alleged misleading advertising practices by Unilever under the KCPA, including claims about product safety and composition.

Reasoning: In Count II, Plaintiffs allege violations of the Kentucky Consumer Protection Act (KCPA) due to Unilever's misleading advertising and marketing practices.

Magnuson-Moss Warranty Act (MMWA) Claims

Application: The court allowed the MMWA claim to proceed as it aligned with the sufficiency of the express warranty claim under state law.

Reasoning: In Count III, the plaintiffs allege that Unilever violated the Magnuson-Moss Warranty Act (MMWA), with their claim based on Unilever's breach of warranties.

Negligence in Product Design and Warning

Application: The court found sufficient allegations for negligence, asserting that Unilever failed to warn about the product's risks, causing harm.

Reasoning: In Count IV, the plaintiffs assert that the defendants were negligent and/or grossly negligent in various aspects of the product's lifecycle.

Privity Requirement for Warranty Claims in Kentucky

Application: The court addressed whether plaintiffs need direct privity with Unilever for warranty claims, concluding that express warranties intended for consumers suffice.

Reasoning: The Court finds Levin's rationale applicable, noting that Kentucky courts have not addressed cases involving direct consumer representations.

Strict Liability for Defective Products

Application: Plaintiffs alleged that the product was defectively designed, containing harmful levels of chemicals, supporting a strict liability claim.

Reasoning: In Count V of their Complaint, Plaintiffs assert that Defendants were involved in the production and distribution of a defective product, claiming both design and warning inadequacies.

Unjust Enrichment Claims in the Absence of a Contract

Application: The court allowed the unjust enrichment claim to proceed, as plaintiffs argued no specific contract barred such a claim.

Reasoning: In Count VI, Plaintiffs assert an unjust enrichment claim, arguing that Defendants retained revenues from the sale of a defective product.