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BWP Media U.S. Inc. v. Polyvore, Inc.

Citation: 922 F.3d 42Docket: Nos. 16-2825-cv; 16-2992-cv; August Term, 2017

Court: Court of Appeals for the Second Circuit; April 17, 2019; Federal Appellate Court

Narrative Opinion Summary

In this case, BWP Media USA Inc., along with other associated entities, appealed a decision from the Southern District of New York, which had granted summary judgment to Polyvore, Inc. on claims of direct copyright infringement. The district court had dismissed BWP's secondary infringement claims and rejected Polyvore's motion for sanctions. The appellate court found that the lower court erred in granting summary judgment on the direct infringement claim due to unresolved material facts regarding Polyvore's potential volitional conduct in copying and displaying BWP's images. The court also evaluated Polyvore's eligibility for safe harbor protection under the DMCA, specifically addressing the implications of metadata alteration. It was determined that further factfinding was necessary to resolve issues of whether Polyvore's actions qualified as user-directed storage under the DMCA. The appellate court affirmed the dismissal of secondary infringement claims due to abandonment, vacated the summary judgment on direct infringement, and remanded for additional proceedings to explore these unresolved issues. The court also upheld the denial of attorney's fees, finding no basis for sanctions against BWP.

Legal Issues Addressed

Abandonment of Secondary Infringement Claims

Application: The court upheld the dismissal of BWP's secondary infringement claims as they were deemed abandoned due to lack of opposition in prior proceedings.

Reasoning: The appellate court affirmed the dismissal of secondary infringement claims, vacated the judgment regarding direct infringement, and remanded for further proceedings.

Attorney's Fees and Sanctions

Application: The court upheld the district court's decision to deny Polyvore's request for attorney's fees, finding no bad faith conduct by BWP.

Reasoning: The district court also rejected Polyvore's motion for sanctions under 17 U.S.C. 505.

Direct Copyright Infringement and Volitional Conduct

Application: The court examined whether Polyvore engaged in volitional conduct by automating the copying and displaying of copyrighted images, which could lead to direct infringement liability.

Reasoning: The district court granted summary judgment to Polyvore, concluding that it did not act volitionally in relation to BWP's infringement claim, based on two factors: the images were posted without direct actions from Polyvore employees, and there was no evidence that the Clipper was intentionally designed to infringe.

DMCA Safe Harbor Provisions

Application: The court analyzed whether Polyvore qualified for safe harbor protections under the DMCA, focusing on whether the infringing actions were at the direction of users and the implications of metadata alteration.

Reasoning: Polyvore contends that even if it could be found to have directly infringed on BWP's copyright, it qualifies for the safe harbor provisions under the DMCA, specifically 17 U.S.C. § 512(c).

Summary Judgment and Material Facts

Application: The appellate court determined that the district court erred in granting summary judgment for direct infringement due to unresolved material facts concerning the unauthorized copies.

Reasoning: The appellate court found that the district court erred in granting summary judgment on the direct infringement claim due to disputes over material facts concerning Polyvore's creation of multiple unauthorized copies of BWP's photos.