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Coty Inc. v. Excell Brands, LLC

Citation: 277 F. Supp. 3d 425Docket: 15-CV-7029 (JMF)

Court: District Court, S.D. New York; September 18, 2017; Federal District Court

Narrative Opinion Summary

This case involves a trademark dispute between a luxury fragrance manufacturer (Coty) and a company producing imitation fragrances (Excell). Coty accused Excell of trademark infringement, dilution, and false advertising under the Lanham Act and New York law. The court found that Excell's use of similar packaging and misleading labels constituted trademark infringement and dilution, but did not amount to counterfeiting. Excell's defenses, including nominative fair use and laches, were rejected. Coty was awarded injunctive relief to prevent further infringement and an accounting of Excell's profits from the sale of infringing products, though not enhanced damages or attorney's fees. The court emphasized the likelihood of consumer confusion and the dilution of Coty's brands due to Excell's actions. The case highlights the importance of protecting distinctive trademarks and trade dress from unauthorized use that confuses consumers and damages brand reputation.

Legal Issues Addressed

Accounting of Profits in Trademark Infringement

Application: Coty is awarded all revenue from Excell’s sales of infringing fragrances due to Excell's failure to provide credible evidence of costs.

Reasoning: Consequently, the court was justified in excluding the P.L. Statements entirely.

False Advertising under the Lanham Act

Application: Excell's 'Our Version Of' labeling was likely to mislead consumers into believing Excell’s products were equivalent to Coty’s.

Reasoning: Coty has shown that the phrase 'Our Version Of' is likely to mislead consumers, suggesting a similarity between Excell’s and Coty’s products despite their different origins.

Injunctive Relief for Trademark Infringement

Application: The court grants Coty permanent injunction to prevent Excell from continuing infringing activities due to irreparable harm caused by consumer confusion.

Reasoning: Coty seeks a court order for Excell and associated parties to cease all activities related to the importation, distribution, and sale of products that infringe upon Coty's trademarks.

Nominative Fair Use Defense

Application: Excell's argument of nominative fair use is rejected as it failed to use Coty's marks solely for identification purposes without suggesting sponsorship.

Reasoning: The court finds that Excell's argument fails primarily because the Polaroid factors favor Coty.

Trademark Dilution under the Lanham Act and New York Law

Application: Excell's use of Coty's trademarks blurred the distinctiveness and tarnished the reputation of Coty's famous marks.

Reasoning: The court finds that Excell has diluted Coty’s marks, specifically noting that Coty’s Calvin Klein, Vera Wang, and Lady Gaga marks are famous and distinctive, with no dispute over their recognition as influential brands.

Trademark Infringement under the Lanham Act

Application: Excell's imitation of Coty's fragrances with similar packaging and misleading labels constitutes trademark infringement.

Reasoning: The Court concluded that Excell's actions constituted trademark infringement, dilution, unfair competition, and false advertising, but did not qualify as counterfeiting under federal law.