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Perkins v. Linkedin Corp.

Citations: 53 F. Supp. 3d 1222; 2014 U.S. Dist. LEXIS 160381; 2014 WL 6618753Docket: Case No.: 13-CV-04303-LHK

Court: District Court, N.D. California; November 12, 2014; Federal District Court

Narrative Opinion Summary

In this case, a group of plaintiffs filed a class action lawsuit against LinkedIn Corporation, alleging unauthorized use of their names and likenesses in reminder emails sent to their contacts, in violation of California's right of publicity and other laws. The plaintiffs asserted that LinkedIn's practice of sending these reminder emails without consent violated privacy and user agreements, and constituted misleading commercial speech. LinkedIn moved to dismiss the claims, citing immunity under the Communications Decency Act (CDA) and First Amendment protections. The court partially granted and partially denied LinkedIn's motion to dismiss, allowing state law claims concerning the reminder emails to proceed while dismissing federal claims under the Stored Communications Act and the Wiretap Act. The court found LinkedIn's actions were not protected by CDA immunity due to its role in developing the email content and rejected LinkedIn's First Amendment defense, characterizing the emails as commercial speech aimed at economic gain. The court also addressed procedural aspects, including the denial of judicial notice for certain documents and permitting plaintiffs to amend their complaint. The outcome allowed plaintiffs to pursue claims under California's statutory and common law rights of publicity, focusing on the alleged unauthorized commercial use of their identities.

Legal Issues Addressed

Communications Decency Act (CDA) Immunity

Application: LinkedIn claimed immunity under the CDA, asserting it was not responsible for third-party content, but the court found LinkedIn contributed to the development of the reminder emails, negating this immunity.

Reasoning: The Court aligns with the plaintiffs' position, indicating that LinkedIn's actions fall under the definition of an information content provider, thus negating its claim for CDA immunity.

First Amendment and Commercial Speech

Application: LinkedIn's argument that the reminder emails were protected as noncommercial speech under the First Amendment was rejected because the emails were deemed commercial, aiming to increase user base.

Reasoning: Plaintiffs argue that LinkedIn's primary motivation for sending these emails is economic, as attracting new members is crucial to its business model.

Judicial Notice and Document Authenticity

Application: The court denied LinkedIn's request for judicial notice of a reminder email screenshot due to disputed authenticity but granted Plaintiffs' requests for legislative documents.

Reasoning: The court denied the Defendant’s request for the LinkedIn screenshot due to disputed authenticity but granted the Plaintiffs’ requests for their screenshots and legislative documents, noting that legislative history is appropriate for judicial notice.

Motion to Dismiss Under Rule 12(b)(6)

Application: The court partially granted LinkedIn's motion to dismiss, dismissing some claims due to lack of standing and others for insufficient allegations, but allowed Plaintiffs to amend their complaint.

Reasoning: The Court's ruling on the motion to dismiss reflects the complexities of the plaintiffs’ allegations and LinkedIn's marketing practices.

Right of Publicity Under California Civil Code § 3344

Application: Plaintiffs claimed LinkedIn used their names and likenesses without permission in reminder emails for commercial gain, which they argued violated their statutory right of publicity.

Reasoning: The Plaintiffs argue that users cannot easily stop the reminder emails from being sent once the invitation process begins, as they must individually access each invitation to withdraw it—a process made deliberately difficult by LinkedIn.