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American Professional Testing Service, Inc. v. Harcourt Brace Jovanovich Legal & Professional Publications, Inc.

Citations: 108 F.3d 1147; 1997 WL 106682Docket: Nos. 95-56513, 95-56523

Court: Court of Appeals for the Ninth Circuit; March 10, 1997; Federal Appellate Court

Narrative Opinion Summary

This case involves a dispute between two bar review companies, with American Professional Testing Service, Inc. (Barpassers) alleging that Harcourt Brace Jovanovich Legal and Professional Publications, Inc., the sponsor of BAR/BRI, violated antitrust laws, including the Sherman Act, through disparaging advertising and predatory hiring practices. The litigation began in 1992, with American asserting claims of actual and attempted monopolization, unlawful mergers, price discrimination, and false advertising. Harcourt counterclaimed under the Lanham Act and state tort laws. After a jury trial in 1994, American was awarded damages on some claims, but the district court later granted Harcourt's motion for judgment as a matter of law, ruling that American failed to demonstrate exclusionary conduct or monopoly power. The court highlighted that disparagement or unethical practices must significantly harm competition to violate antitrust laws. American's assertions regarding predatory hiring and market entry barriers were also dismissed due to insufficient evidence. Both parties appealed the decisions, but the court upheld that each should bear their own costs, citing no abuse of discretion. The appeals focus solely on American's allegations and court costs, with Harcourt's cross-appeals deemed unnecessary to address.

Legal Issues Addressed

Antitrust Liability under the Sherman Act

Application: The court examined whether Harcourt's practices constituted exclusionary conduct and monopolization under the Sherman Act but found insufficient evidence to establish these claims.

Reasoning: To establish a Section 2 violation for attempted monopolization, American must demonstrate that Harcourt possesses monopoly power, defined as the ability to control prices or exclude competition.

Cost Awards in Mixed Success Litigation

Application: Both parties were required to bear their own costs as they each prevailed on significant claims, and the court found no abuse of discretion in this decision.

Reasoning: Without evidence of abuse of discretion by the district court, it affirms the decision for both parties to bear their own costs.

False Advertising as an Antitrust Concern

Application: The court determined that disparaging advertising must significantly harm competition to constitute an antitrust violation, which American failed to demonstrate.

Reasoning: The presumption is that such disparagement has a minimal effect on competition, which can only be overcome by demonstrating that the representations meet six specific criteria.

Market Power and Entry Barriers under Antitrust Law

Application: The court found insufficient evidence of entry barriers or monopoly power in Harcourt's market practices, rejecting American's claims of attempted monopolization.

Reasoning: The presence of 29 bar review courses in California indicates limited entry barriers.

Predatory Hiring and Antitrust Claims

Application: Hiring Professor Jarvis did not meet the threshold for predatory hiring as it lacked evidence of intent to harm competition or misuse of the hired talent.

Reasoning: American failed to demonstrate that Harcourt’s hiring of Jarvis was intended to harm American or that Jarvis was not utilized, thus the district court was correct in its judgment.