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Creative Playthings Franchising, Corp. v. Reiser

Citations: 463 Mass. 758; 978 N.E.2d 765; 2012 Mass. LEXIS 1088

Court: Massachusetts Supreme Judicial Court; November 21, 2012; Massachusetts; State Supreme Court

Narrative Opinion Summary

In this case, the court examined the validity of a contractual limitation period within a franchise agreement under Massachusetts law. The core issue revolved around whether parties could agree to a shortened limitations period for contract claims, deviating from the statutory six-year period outlined in Massachusetts General Laws c. 260, § 2. The agreement between Creative Playthings Franchising, Corp. and a franchisee included a 'Limitations' clause, requiring claims to be initiated within specific timeframes. When Creative terminated the franchisee's agreement citing breaches, and subsequently filed a lawsuit for breach of contract and trademark infringement, the franchisee counterclaimed, prompting Creative to seek summary judgment based on the limitations clause. The court certified the question of enforceability, ultimately affirming that such contractual limitations are permissible if reasonable and not contravening public policy. The court addressed arguments related to public policy and the discovery rule, concluding that a negotiated limitations period is valid unless it contradicts a controlling statute or public policy. The decision emphasized freedom of contract principles and the enforceability of reasonable terms, sending the opinion to the United States District Court for the District of Massachusetts.

Legal Issues Addressed

Application of the Discovery Rule

Application: A contractual provision that negates the discovery rule is deemed unreasonable and thus unenforceable.

Reasoning: A contractual provision that negates the discovery rule is deemed unreasonable and thus unenforceable.

Enforceability of Contractual Limitation Periods

Application: The court upholds that parties can agree to a shorter limitations period in a contract, provided it is reasonable and not against public policy.

Reasoning: The court holds that parties are generally bound by their contract terms, with the burden on the party challenging the validity of those terms.

Public Policy and Franchise Agreements

Application: The argument that contractually shortened limitations in franchise agreements violate Massachusetts public policy was found unpersuasive.

Reasoning: Reiser argues that contractually shortened limitations in franchise agreements violate Massachusetts public policy, citing G. L. c. 260, § 5A and G. L. c. 93B, § 17, which establish longer statutory periods to address the bargaining power disparity between franchisees and franchisors. This argument is ultimately unpersuasive.

Statute of Repose and Legislative Authority

Application: The imposition of a statute of repose can only be legislatively imposed, not through contractual agreement.

Reasoning: A contractual provision that negates the discovery rule is deemed unreasonable and thus unenforceable. The specific limitations provision in Creative’s franchise agreement imposes an eighteen-month claim period from the first act or omission, irrespective of the injured party's ability to discover it, suggesting an invalid limitation of repose, which can only be legislatively imposed.