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Alliance for Good Government v. Coalition for Bett

Citation: 901 F.3d 498Docket: 17-30859

Court: Court of Appeals for the Fifth Circuit; August 22, 2018; Federal Appellate Court

Original Court Document: View Document

Narrative Opinion Summary

The case involves a trademark infringement dispute between two civic organizations, Alliance for Good Government and Coalition for Better Government, over the use of similar logos under the Lanham Act. The Alliance, established in 1967, claimed that the Coalition's logo, adopted in the 1980s or 1990s, infringed on its registered service marks, leading to a lawsuit. The district court granted summary judgment for Alliance, finding that the Coalition's logo likely caused confusion with Alliance's established mark. The court issued an injunction against Coalition's use of both its name and logo. On appeal, the Coalition argued that the Lanham Act did not apply to its political speech and contested the likelihood of confusion, but the court upheld the summary judgment, modifying the injunction to allow Coalition to use its name without the infringing logo. The ruling emphasized the strength and distinctiveness of Alliance's mark, bolstered by its registration, and found insufficient evidence from Coalition to dispute these points. The decision reflects the application of trademark law principles regarding the likelihood of confusion and procedural requirements for preserving arguments on appeal.

Legal Issues Addressed

Federal Trademark Infringement under the Lanham Act

Application: The court applied the Lanham Act to determine that Coalition's logo infringed on Alliance's trademark, granting summary judgment in favor of Alliance.

Reasoning: The district court granted Alliance summary judgment, ruling Coalition's logo infringed on Alliance’s trademark and issued an injunction against Coalition’s use of both its name and logo.

Likelihood of Confusion in Trademark Infringement

Application: The court found a likelihood of confusion between Alliance's and Coalition's logos, which contributed to the ruling in favor of Alliance.

Reasoning: To establish infringement, a plaintiff must demonstrate a likelihood of confusion, assessed through eight factors including mark strength, similarity, and consumer care.

Modification of Injunctions in Trademark Cases

Application: The court modified the district court's injunction to limit it to Coalition’s logo, allowing Coalition to continue using its name independently.

Reasoning: However, it modified the injunction, stating that the restriction on using the name “Coalition for Better Government” in political endorsements was overly broad.

Presumption of Distinctiveness from Trademark Registration

Application: The court held that Alliance's registered service marks were presumed distinctive, reinforcing its protection under trademark law.

Reasoning: Alliance provided undisputed evidence of its marks' registration with the PTO in 2013, which serves as prima facie evidence of inherent distinctiveness.

Waiver of Arguments Not Raised in Lower Court

Application: Coalition's failure to adequately present its political speech argument in the district court resulted in the waiver of this issue on appeal.

Reasoning: Coalition did not adequately raise this argument in the district court, which limits its ability to contest this issue on appeal.