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In Re: Jobdiva, Inc.

Citations: 843 F.3d 936; 121 U.S.P.Q. 2d (BNA) 1122; 2016 U.S. App. LEXIS 21974; 2016 WL 7187434Docket: 15-1960

Court: Court of Appeals for the Federal Circuit; December 11, 2016; Federal Appellate Court

Original Court Document: View Document

Narrative Opinion Summary

The United States Court of Appeals for the Federal Circuit reviewed an appeal by JobDiva, Inc. concerning the Trademark Trial and Appeal Board's decision to cancel its service mark registrations for personnel placement and recruitment services. The Board had determined that JobDiva failed to demonstrate use of its trademarks beyond software offerings and had not engaged in active recruitment services, thereby ruling its trademarks abandoned under Section 45 of the Trademark Act. JobDiva's software, delivered via a SaaS model, automates recruitment processes and was argued to facilitate and enhance personnel placement services. However, the Board found this insufficient, emphasizing the necessity for evidence of independent service provision. The Court disagreed with the Board's restrictive interpretation, clarifying that the core issue is whether the software facilitates service provision and if consumers associate the marks with the services described. The Court vacated the Board's decision, remanding the case for further examination of whether JobDiva's use of the marks aligns with consumer perception as prescribed under the Lanham Act. The outcome underscores the complexity of distinguishing between software as a product and as a facilitator of services in trademark law, particularly in the context of modern technological offerings.

Legal Issues Addressed

Abandonment of Trademark

Application: The Board concluded that JobDiva had not used its marks in connection with the specified services for three consecutive years, leading to the cancellations based on the lack of active engagement in staffing services.

Reasoning: The Board ruled that JobDiva had not used its marks in connection with the specified services for three consecutive years, leading to the cancellations.

Burden of Proof for Abandonment

Application: The burden of proving abandonment lies with the party seeking cancellation, with the court noting that whether a mark has been used for a service is treated as a factual question.

Reasoning: The burden of proving abandonment lies with the party seeking cancellation, and whether a mark has been used for a service is treated as a factual question.

Consumer Perception in Trademark Registration

Application: The court highlighted that determining the connection between a mark and the services described in its registration hinges on user perception, focusing on whether users associate JobDiva's mark with the services.

Reasoning: Determining the connection between a mark and the services described in its registration hinges on user perception, as established in Lens.com, Inc. v. 1-800 Contacts, Inc.

Trademark Registration Requirements

Application: A mark must identify and distinguish a service to qualify for trademark registration, not merely the software used to provide that service, as emphasized by the Board.

Reasoning: A mark must identify and distinguish a service to qualify for trademark registration, not merely the software used to provide that service.

Trademark Use in Commerce

Application: The court emphasized that the critical issue is whether JobDiva's software facilitates personnel placement and recruitment services and if consumers associate its marks with these services, regardless of the software's role.

Reasoning: The Court disagreed, asserting that the critical issue is whether JobDiva's software facilitates personnel placement and recruitment services and if consumers associate its marks with these services, regardless of the software's role.