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National Football League Properties v. Prostyle, Inc.

Citations: 57 F. Supp. 2d 665; 52 Fed. R. Serv. 1254; 1999 U.S. Dist. LEXIS 11455; 1999 WL 521616Docket: 96-C-1404

Court: District Court, E.D. Wisconsin; April 28, 1999; Federal District Court

Narrative Opinion Summary

The case involved allegations by National Football League Properties, Inc. and Green Bay Packers, Inc. against ProStyle, Inc. and Sheri Tanner for unauthorized use of the Packers' trademarks, alleging federal unfair competition, trademark infringement, and other related claims. Plaintiffs sought injunctive relief and damages. The court denied a temporary restraining order and granted partial summary judgment for the defendants on claims involving unregistered trademarks and deceptive advertising. A significant issue was the exclusion of expert testimony from Jacob Jacoby, whose survey lacked methodological rigor, failing Daubert and Kumho Tire standards. The court criticized Jacoby's omission of control groups and reliance on outdated methodologies, rendering his findings inadmissible. The court also considered the relevance of testimony from high-profile witnesses, Reggie and Sara White, allowing their testimony despite concerns of potential prejudice due to their celebrity status. Ultimately, the court ruled on various evidentiary issues, excluding parts of Jacoby's reports and maintaining a focus on the scientific validity and relevance of evidence presented. The outcome favored the defendants in key evidentiary rulings, impacting the plaintiffs' ability to substantiate their claims of trademark infringement and dilution.

Legal Issues Addressed

Admissibility of Expert Testimony

Application: The court applied the Daubert and Kumho Tire standards to determine the admissibility of expert testimony, emphasizing the requirement for reliable and relevant scientific methodologies.

Reasoning: Defendants' motion in limine seeks to exclude Jacoby's second report based on the Supreme Court's ruling in Kumho Tire Company, which emphasizes the district court's responsibility to ensure expert testimony is both relevant and reliable.

Relevance and Prejudicial Impact of Testimony

Application: The court considered the balance between probative value and prejudicial impact when determining the admissibility of testimony from high-profile witnesses.

Reasoning: The plaintiffs contend that the potential prejudicial impact of the Whites' celebrity status outweighs any probative value of their testimony.

Trademark Infringement and Dilution

Application: The court evaluated claims of trademark infringement and dilution, focusing on the validity of the evidence presented, specifically scrutinizing the reliability of expert testimony and survey data.

Reasoning: Plaintiffs National Football League Properties, Inc. and Green Bay Packers, Inc. allege that defendants ProStyle, Inc. and Sheri Tanner unlawfully profited from the Packers' brand by selling unauthorized merchandise.

Use of Surveys in Legal Proceedings

Application: The court scrutinized the methodology of consumer surveys used as evidence, highlighting the necessity of control groups and scientifically sound practices.

Reasoning: The court finds Jacoby's survey flawed because it poses a single, vague question without any control questions or comparison groups, rendering the data potentially meaningless.