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Board of Trade v. Dow Jones & Co.

Citations: 439 N.E.2d 526; 108 Ill. App. 3d 681; 64 Ill. Dec. 275; 218 U.S.P.Q. (BNA) 636; 1982 Ill. App. LEXIS 2193Docket: 82-1378

Court: Appellate Court of Illinois; August 17, 1982; Illinois; State Appellate Court

Narrative Opinion Summary

The case involves a legal dispute between a non-profit commodities trading corporation and a financial news publishing company over the proposed use of a stock market index for futures contracts. The Board of Trade sought a declaratory judgment to confirm that its use of the Dow Jones Industrial Average for a new futures contract would not infringe upon Dow Jones' proprietary rights. The circuit court initially ruled in favor of the Board, placing the burden of proof on Dow Jones to demonstrate infringement. Dow Jones appealed, arguing misappropriation, unfair competition, and trademark infringement under the Lanham Act. The appellate court reversed the lower court's decision, recognizing Dow Jones' proprietary interests and ruling that the Board's actions constituted misappropriation by unfairly leveraging Dow Jones' reputation. Additionally, the court found the Board's interpretation of its subscription agreement with Dow Jones to be incorrect, as it did not authorize the proposed trading use of the averages. The court emphasized that the Board's appropriation of the Dow Jones Index for its futures contract was unfair, leading to a reversal of the circuit court's judgment.

Legal Issues Addressed

Common Law Misappropriation

Application: The court evaluated whether the Board's use of Dow Jones' averages constituted misappropriation, ultimately finding that the Board's actions amounted to unfair commercial practices.

Reasoning: The analysis indicates that the Board’s appropriation of the Dow Jones Index is unfair, leading to the conclusion that the Board's actions constitute misappropriation.

Contractual Interpretation and Subscription Agreement

Application: The trial court's interpretation of the subscription agreement between the Board and Dow Jones was found to be flawed, as the contract did not permit the Board's proposed trading use.

Reasoning: The trial court's ruling that the subscription agreement allows the Board to use Dow Jones Averages for the CBT Index contract was erroneous.

Declaratory Judgment and Burden of Proof

Application: The court determined that the burden of proof in a declaratory judgment action rests with the party asserting the need to prove facts, as determined by the pleadings.

Reasoning: On June 4, 1982, the trial court issued a 27-page opinion ruling that Dow Jones bears the burden of proof in its declaratory judgment action, despite being the nominal defendant.

Trademark and Lanham Act

Application: The court considered whether the Board's use of the Dow Jones Index under a different name constituted reverse passing off, actionable under section 43(a) of the Lanham Act.

Reasoning: The Board's use of the Dow Jones Index under the label 'the CBT Index' resembles 'reverse passing off,' which is actionable under section 43(a) of the Lanham Act.

Unfair Competition and Proprietary Rights

Application: The court assessed whether the Board's use of the Dow Jones Index constituted unfair competition by leveraging Dow Jones' reputation without authorization.

Reasoning: The usefulness of the CBT Index contract as a hedging tool relies on the strong correlation to the Dow Jones Average, which is a result of Dow Jones' expertise and reputation.