You are viewing a free summary from Descrybe.ai. For citation checking, legal issue analysis, and other advanced tools, explore our Legal Research Toolkit — not free, but close.

Federal Trade Commission v. Motion Picture Advertising Service Co.

Citations: 97 L. Ed. 2d 426; 73 S. Ct. 361; 344 U.S. 392; 1953 U.S. LEXIS 2566Docket: 75

Court: Supreme Court of the United States; March 9, 1953; Federal Supreme Court; Federal Appellate Court

Narrative Opinion Summary

The case concerns the Federal Trade Commission's (FTC) challenge against a respondent engaged in producing and distributing advertising motion pictures. The respondent held exclusive contracts with a significant portion of U.S. theaters, which the FTC argued limited competition by barring competitors from accessing the market. The FTC ruled that these contracts constituted 'unfair methods of competition' under the Federal Trade Commission Act, as they fostered monopolistic behavior and restrained trade, violating the Sherman Act. The FTC issued a cease and desist order to prohibit contracts extending beyond one year, a decision initially reversed by the Court of Appeals. However, the Supreme Court reversed this reversal, finding substantial evidence supporting the FTC's position. The Court highlighted the flexibility in interpreting 'unfair methods of competition' under the FTC Act, emphasizing the impact of these contracts on competition rather than their formal classification. The respondent's defense of res judicata, based on earlier proceedings, was dismissed as the current case involved separate actions. The decision reaffirmed the FTC's authority to limit exclusive contracts in the interest of maintaining competitive market practices, ultimately upholding the FTC's order.

Legal Issues Addressed

Interpretation Flexibility of Unfair Competition

Application: The Court emphasized that the definition of 'unfair methods of competition' under the FTC Act extends beyond common law and Sherman Act violations, allowing for a flexible approach to business practices.

Reasoning: The opinion clarifies that 'unfair methods of competition' as defined by the FTC Act are broader than common law violations or those addressed by the Sherman Act, allowing for flexibility in interpretation based on business practices.

Limitations on Exclusive Contracts

Application: The FTC's order limiting the duration of exclusive contracts to one year was upheld as a measure to prevent undue restraint on competition, despite arguments regarding the impracticality of such short terms.

Reasoning: An objection was raised against the order limiting exclusive contracts to one-year terms, arguing that such short contracts are impractical due to the costs involved and the need for long-term market assurance. The Commission acknowledged these concerns but decided that exclusive contracts should be restricted in the public interest.

Res Judicata in FTC Proceedings

Application: The respondent's argument of res judicata, based on prior FTC proceedings against similar exclusive agreements, was rejected since the current case involved distinct individual actions.

Reasoning: The respondent’s claim of res judicata, based on a previous Commission proceeding against a conspiracy involving similar exclusive agreements, was rejected as the current case addresses distinct individual actions.

Restraint of Trade under Sherman Act

Application: The exclusive contracts were deemed to restrain trade and contribute to monopoly, thus violating the Sherman Act, with a focus on their impact on competition.

Reasoning: The exclusive contracts were found to restrain competition and contribute to monopoly, violating the Sherman Act, with the focus on their competitive impact rather than their classification.

Unfair Methods of Competition under the Federal Trade Commission Act

Application: The FTC determined that the respondent's use of exclusive contracts constituted 'unfair methods of competition' by limiting competitors' access to the market and fostering monopolistic practices.

Reasoning: The Commission determined that a device restricting market access for a select few contravenes the Sherman Act and constitutes an 'unfair method of competition' under Section 5(a) of the Federal Trade Commission Act.